Sometimes we take our customers for granted, don’t we? We just assume that because they just bought our product or service that they will always continue to buy from us. I mean, you do have the best _____ (fill in the blank here with what your company does or offers) on the planet, right? And why would they ever consider NOT buying from us? There are a lot of possible answers to that question, but I think it may come down to the fact that we never really take any concrete ste