Do you know how many people work in marketing and PR for your company?

If you are like most businesses, you have a small department of people that officially work in this role. But if you step back and think about it, you have many more people on your staff that are in the role of Marketing and PR. Let me ask you a question to get your mind going. How many guests did you serve last year in your hospitality business? Think about that for a few minutes and calculate an approximate number. Yes, you read that correctly—your hospitality business. Keep this definition of hospitality in mind: “The art of making a personal connection with someone.” If this is true, aren’t we all in the hospitality business first and foremost? How many guests did you serve, or how many

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