I had an incredible staff for my hospitality business and in the trainings that we had them go through I used to tell them that "Perception is 9/10ths of the law." How people perceive us COULD become their truth. Think of these perceptions as the First Impressions that someone has about your brand, your business, and your people? What are these perceptions saying about your brand subconsciously to your customers and prospects? All of you are consumers as well and when you wal