What if you could create a lasting impression for your customers without breaking the bank? I believe it’s the little things we do today for our customers that have the opportunity to make the biggest impact. Remember, it’s about creating the entire experience and not just selling your product or services today. So, do you have a WOW Budget for your clients? What’s a WOW budget? It’s a small portion of your customer experience budget so that you can empower your staff to “go above and beyond” for a customer. Just think if they spent a little money from time to time so that your customers will say (to themselves, or others)- “WOW! I can’t believe they just did that for me!” Some things to
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