I believe my saying still holds today- “Perception is 9/10ths of the law. How people perceive us could become their truth." This means they can have one of three perceptions about your company. They are – Good, Bad, and Ok. And I believe that only one is favorable for you. I would argue that the one that is the worst-case scenario for your organization is “OK”. I don’t know about you, but I don’t want to be “just OK”. (This will be explained in another post.) So, how can you