Setting aside a portion of your budget to go above and beyond for customers can really have them saying "WOW!" It can also go a long way toward customer loyalty and the success of your small business. What if you could create a lasting impression on your customers without breaking the bank? I believe it’s the little things we do today for our customers that have the opportunity to make the biggest impact. Remember, it’s about creating the entire experience and not just sellin

Any idea of what those four letters stand for? It's not an HR acronym, nor a business acronym. It is one from the world of sports, and it definitely can apply to any organization today, especially when it comes to hiring people. It's appropriate that I ran across this term last week as the annual NFL Draft was just held. The term comes from a book I read by Tony Dungy. He was the coach of two NFL teams, won a Super Bowl, and was elected into The Pro Football Hall of Fame.