7 Secrets to creating "just customers" (and doing more work) If you’re a Seinfeld fan (like I am), you probably remember the episode at the car rental counter where Jerry was picking up his rental car, except it wasn’t there. He said something like, “You can take the reservation, but you can’t hold the reservation. And holding the reservation is the key”! That’s the same with getting new customers. It’s easy to get new customers, right? Almost any business can do it. The ke