I talk all the time in my seminars about the power of stories, especially those that come from our customers. While I know we sell the benefits and features of our product or service to others, I believe it is the stories that our customers tell that not only resonate with us but validate the potential product or service we may be thinking about getting. Such is the case with this story. A story about a bus, and its driver, who made someone’s mother feel valued, special, a