Do you have a WOW Budget?

What if you could create a lasting impression for your customers without breaking the bank?

I believe it’s the little things we do today for our customers that have the opportunity to make the biggest impact. Remember, it’s about creating the entire experience and not just selling your product or services today.

So, do you have a WOW Budget for your clients? What’s a WOW budget? It’s a small portion of your customer experience budget so that you can empower your staff to “go above and beyond” for a customer. Just think if they spent a little money from time to time so that your customers will say (to themselves, or others)- “WOW! I can’t believe they just did that for me!”

Some things to consider when you put your WOW budget together…

  • It does not need to cost a lot of money. In fact, most of the time, it is something you do for them that is heartfelt which means more than something expensive.

  • It needs to be personal. Something that you found out about them, or something that may have significance to them.

  • You don’t want to mistake this idea for “delighting” your customers. We should always strive to delight them, and wow them from time to time.

  • This should be done on a random basis, otherwise, it can lose its effect.

  • When it is random, you get to choose the time and place. There is something to be said about the element of surprise.

  • Listen to them to find out what is important to them. Ask them what their “favorite”_______ is? The word favorite elicits an immediate response when asked, so why not capture those answers to help craft and create the entire customer experience?

  • It’s an additional thing you do for them, not something you have promised them, or something that they are already expecting

  • Your WOW budget can be for a loyal client, or one that you are trying to move to become a loyal client, or one that is a brand new client that you would like to develop a stronger relationship with.

If you need some help in coming up with ideas for your WOW Budget, please reach out and contact me. I would be happy to help you WOW your customers!

Bob Pacanovsky is a Keynote Speaker and Strategic Trainer who works with companies and organizations to-

  • Build more Customer Loyalty

  • Develop Selfless Leaders

  • Forge Lasting Impressions

To Deliver a Consistent Black Tie Experience in the workplace and beyond!

To learn more, contact Bob Pacanovsky: Call (330) 352-6084 or email