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Keynotes & Workshops

All programs can be delivered for either an in-person, hybrid or virtual event

All of our programs are customized to fit your needs.  The programs can be a Keynote to half-day & full-day trainings

Customer Experience =
Hospitality + Service Excellence

All of our programs are customized to fit your needs.  My programs can be a Keynote (45-60 minutes) to a half or full day strategic workshops.

Customer Experience =

Hospitality + Service Excellence

 

If given the choice, would you rather be considered “ the best”, or the “favorite” when it comes to companies in your city, region, or state?  My choice would be “favorite” and in this seminar, I will tell you why.

What steps are you taking to have your customers and employees think of your organization as “their favorite”? It starts with developing a strategy to deliver a consistent first-class (or Black Tie) Customer Service Experience. There are four principles that Bob will share that he developed in his own companies on what it takes to implement both hospitality and service excellence into your organization. 

In this Keynote seminar, you will discover how to turn ordinary Customer Service transactions into Black Tie Customer Experiences!  You’ll learn why most people forget about good service, but that they always remember the hospitality that is shown to them. And when this happens you create storytellers (or Brand Ambassadors) for your organization who become loyal and engaged with your organization, which ultimately leads to increased revenue.  

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The Four Principles to deliver the
Black Tie Customer Experience

The 5 Essential Laws of Hospitality 

(to build Loyalty, Retention, and Revenue)

Do you go above and beyond to make your customers, prospects, and community members feel more valued and appreciated?  This will create opportunities for storytelling.  And storytelling creates loyalty, retention, and revenue. 

A challenge today is that we live and work in what can sometimes be described as an “Inhospitable” world.  We have the opportunity to change this narrative, both professionally, and personally, and create environments of welcome at any time and any place.  There are five Essential Laws of Hospitality that people (and organizations) should strive to implement, versus concentrating on just providing Customer Service, as this can bring in customers, but Hospitality brings them back.

This Keynote Seminar focuses on Hospitality- how we make that personal and emotional connection with others to make them feel more valued and appreciated through our interactions with them.  

As you compete today in a very competitive landscape in your industry, these 5 Laws add value and purpose to the client journey. And they add value to the personal development of your people.  Most importantly, they are easy to implement and practice consistently. 

The 5 Essential Laws of Hospitality are:

Law of Connect

Law of Engagement

Law of Trust

Law of Appreciation 

Law of Wow

What Business are you in,
first & foremost?

How to show & deliver Hospitality today

The answer to this question is more important than ever, especially as all of us compete to attract and retain the same people who are the buyers that want to feel valued and appreciated for the hard-earned money they spend.

The answer to this question helps organizations become “Rememorable” in the eyes of their customers. (Okay, I know that’s not a word, but trust me, it will make sense!) This can lead to growth in three critical areas of your organization- Loyalty, Retention, and Revenue.

The answer to this question doesn’t involve your product, your prices, or your promotions.  It does involve a part that can bring you the most fulfillment, as well as the most challenges. 

The answer to this question is based on Bob’s new book, and in this fast-paced seminar, he will reveal it, as well as give you his ways to show and deliver Hospitality today.

The answer to this question will elevate your organization from a “just fine” level to that world-class (or Black Tie) level.  If you want to stand out from everyone else, you need to know the answer to this question!

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Eight Traits of a Selfless Leader

The Great Resignation is underway.  And staffing shortages are reaching every industry.  Why?  There are a number of reasons, but one of them I believe is this- most people may not have been trained to be leaders.  And if they were taught anything about Leadership it probably centers around authority and power. Therefore the people working for them are tired of being overworked and undervalued and underappreciated. 

There is another way to lead.  And it focuses on Selfless or Hospitality Leadership. 

The Gallup Study tells us that only 33% of employees are actively engaged today at work.  That means 67% aren't.  I believe this starts and stops with Leadership.  

​In this seminar, we will look at the eight traits of being a Selfless Leader that helps us focus on understanding that we are in the people business first, and foremost.  Traits like trust, collaboration, and appreciation, which may seem to many as common sense, are not a part of the common practice for some leaders today.  With these traits in place, everyone can become a stronger and more selfless leader.​

Energizing your organization with "ions" 

to create your Brand Ambassadors! 

While achieving more loyal members (or customers) is the goal of every organization, it is more than just offering the “VIP card” or special offer to every customer that comes into your business.

 

You need to add “ions”.  These are concepts and ideas that are filled with energy and action.   It takes these “ions” to help move your new or “just satisfied” customer to one that becomes loyal, or a Brand Ambassador for you.

 

A Brand Ambassador is someone that becomes part of your marketing department and one of your storytellers about your brand.  They can’t wait to tell others how they have been made to feel about their experience in your organization.  They are someone who can become loyal to your brand, not because they have to (think loyalty card), but because they want to. 

This seminar will give you the “ions” needed to move them to the Brand Ambassador stage.  They are-

Connection

Appreciation

Personalization

Innovation

Anticipation

 

And all of these lead to…Retention. Which ultimately leads to an addition of sales and revenue for YOUR organization.

 

Would YOU do business with YOU?

Becoming your customer- what do you see? 

When was the last time you were a customer in your business?  And have your employees ever been that same customer?  If not, how do they know what your customers see, hear, touch, and most importantly FEEL about your organization and the services you provide?  If there ever was a time to think and act like your customer, now would be that time, as they now look at every part of your business.

It’s time to create that first-class or Black Tie Experience for every prospect and customer you come into contact with.  That’s why the “Impact Points” in your organization may now be one of the most important elements in creating this top-notch experience. 

This seminar will transform your attendees into a customer in their organization and take them on an interactive journey on the life cycle of Impact Points. One where they get to play an active role in what they see as a customer or prospect in their organization.  We’ll take a deep dive into how these “impact points” affect the way people see your business and the people that work for it.    

They will discover the three stages of Impact Points that every customer goes through.  And sometimes the impact you make is in the little details that you will be doing for them.  However, you need to see it through their eyes first.  Then you will be able to answer the question- "Would YOU do business with YOU?".

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The gift and lessons of a
Chapter 7 Experience

Yes, you read that correctly. Going through a Chapter 7 experience was a gift for me.  Maybe not at the time, but reflecting on it several years later, it was one of the best lessons that I learned in my business career. And in this seminar, I’ll tell you exactly why.

No one likes to fail, but when we do (not if), it’s how you respond to that failure that will determine if we move forward and learn from it, or move backward and change nothing.

Do I wish that it never would have happened?  Of course, it’s not fun to go through as a business owner.  I realized that without it, the dream I had could have still happened, but that I would have been a poor leader navigating the progress and miserable while building it. 

The Chapter 7 Experience was a gift as it opened my eyes to what it means to be a selfless leader and colleague.

The lessons I learned from this experience I still carry with me today and have used them frequently for the five other businesses that I founded since that experience as well as the one I have now. 

You don’t need to own a business however to get these gifts and learn these lessons.  Every day we face on own challenges, whether personally, or professionally and how we respond, and not react to them, can be the difference between moving forward or staying stuck. 

In this seminar, you will receive these gifts and lessons and how to apply them in both your personal and professional lives.  And you will be better prepared to face whatever is thrown at you along the way.    

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Companies Pleased to Work With Bob

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Bob Pacanovsky has worked with companies on Customer Service Excellence, Workplace/Team Culture, and Hospitality Leadership within the following industries, among others:

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  • Business to Business

  • Healthcare (Patient Satisfaction and Patient Experience)

  • Hospitality Industry

  • Food Service

  • Banking & Financial Services

  • Attractions, Entertainment Centers

  • ​​​​Travel & Tourism

  • Manufacturing

  • Colleges & Universities

  • Not-for-Profit, Nonprofit

  • Retail

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