It’s a weekday evening and your attraction/museum/sports venue is almost empty.  But, it doesn’t have to be and can come to life!

​

Imagine it filled with people- happy to be at your attraction, discovering interesting facts about it, enjoying the company of friends or colleagues, eating and drinking.  And the best part is you are building a nice revenue stream of non-tourism dollars as well as enhancing its brand in the business community! 

​

Is this just a movie plot, or can it be a reality?  It can be a reality because I believe that your attraction/museum is a unique venue.

​

The question is- do you consider it a “unique venue”?  Do you get requests to hold various events, banquets, or meetings there?  If the answer is “yes”, you are a unique venue!

​

Here is the best part… the corporate market is looking for unique venues ALL THE TIME to hold events, parties, and meetings!  Why?  Because it is different, memorable, and unique for their employees!

 

This is where Bob Pacanovsky comes in to help.  He is a speaker and trainer, who worked in the hospitality industry for over 20 years.  And he has helped plan, create and cater over 7,000 events during this time, including many events, receptions, and meetings at over 50 unique venues!  He knows the “ins and outs” of how to create a revenue stream in this area for your industry.

 

Here are a handful of the concepts we’ll discuss during this seminar:

​

Identifying six goals that meeting planners have when working with you

Speaking the language to attract and retain more company/group events

Discovering four keys that will separate your F & B from your competition

Thinking like your competition…it’s not whom you think

Working smarter with sales prospecting, follow-ups, and closing

Building revenue and loyalty through repeat business and referrals

Tailoring your marketing efforts to this market, with success!

Utilizing open houses (and the blueprint for them)