Branding

Would you send your customer to a competitor in order to make them happy?

In describing the Black Tie Customer Experience in my seminars, I tell people it is changing your mindset to focus on the power of...

Oct 7, 20203 min read

I had an unbelievable customer experience at a quick-service restaurant. I know you may be surprised, but I think it happens more than...

Oct 5, 20203 min read

At times in this day and age, I am starting to wonder. Let me explain. Do we choose to live in the land of “Lack of”? It is an easy...

Feb 1, 20183 min read

x-tinymce/html In seven to ten seconds, the question above is usually answered. Not out loud, but subconsciously. Our brain is a...

Dec 6, 20173 min read

What does the combination of poor behavior choices and a tarnished brand get you today? If you are in the NFL, a demotion from a job that...

Dec 1, 20153 min read

Weddings are a lot of fun and a lot of work. I know…as I have been privileged to cater over 700 of them throughout my career. And with...

Jun 4, 20153 min read

Please read this text below and count every “f” in it: FINISHED FILES ARE THE RE SULT OF YEARS OF SCIENTI FIC STUDY COMBINED WITH THE...

May 21, 20152 min read

This is an article that I wrote on the eve of the NFL Draft. I believe these tips are just as important for anyone in business no matter...

Mar 31, 20153 min read

We catered a lot of cocktail receptions throughout the years. But they really aren’t cocktail receptions any longer; they are “networking...

Mar 5, 20153 min read

We all know the 4 C’s of a diamond right- Cut, Color, Clarity and Carrot weight. With a diamond, these 4 C’s are very important to the...

Jan 22, 20153 min read