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Do you know how many people work in marketing and PR for your company?

If you are like most businesses, you have a small department of people that officially work in this role. But if you step back and think about it, you have many more people on your staff that are in the role of Marketing and PR.

Let me ask you a question to get your mind going. How many guests did you serve last year in your hospitality business? Think about that for a few minutes and calculate an approximate number.

Yes, you read that correctly—your hospitality business. Keep this definition of hospitality in mind: “The art of making a personal connection with someone.” If this is true, aren’t we all in the hospitality business first and foremost?

How many guests did you serve, or how many clients do you have? 500? 1,000? 5,000? 50,000? Why does the number matter? For most of these clients or guests, maybe the only impression that they had of your company was the interaction they received from your front line ambassadors. You know them: your sales reps, your receptionists, your phone reps, your technicians, your host/hostess, your wait staff/banquet staff, your cashiers, etc. The list could go on and on. Your staff are truly working for you as Marketing and PR Ambassadors every time they interact with your clients and guests.

Think about it. How many people eating at your restaurant may have the ability to come back to you to book lots of business? How many people shopping in your stores, whether as tourists or residents, have the opportunity to tell others about your products or services? How many people using your professional service have the ability to talk about you to their family and friends?

How your staff treats these people could be the difference between booking your company and going with your competitor. And with all the avenues available through social media, one posting or tweet about your hospitality could be crucial to whether you grow or stay the same. So you can see that you have more Marketing and PR people on your staff than you may think.

That is why we now train companies on delivering the Black Tie Experience, every time, for every guest.

This comes from our experience in the hospitality industry where we only had one opportunity to deliver both a wow experience and a lasting impression.

After working with 25 Pro Football Hall of Fame Induction parties, training a large support business for the 2016 Republican National Convention, and creating over 7,000 events, meetings, and functions—we want to bring the Black Tie Experience to your business!

Our program delivers a different approach, as we look at a customer experience from three angles: your employees, your clients, and your community.

The Black Tie Experience is a comprehensive training program designed to train your staff to be the best Marketing and PR that you can have for your company! We focus on leadership, culture, business etiquette/impressions, and then customer service. And how they all relate to hospitality.

Your brand is at stake every time someone walks in your company or calls someone on the phone. And the best way to build loyal and raving fans is to have the best marketing and PR staff in the area—all delivering the Black Tie Experience!

Bob Pacanovsky is a Keynote Speaker and Trainer who works with companies and organizations to develop the Black Tie Experience—creating an impression that LASTS through the power of Hospitality.

To learn more, contact Bob Pacanovsky: Call (330) 352-6084 or email

© 2018 Bob Pacanovsky- Black Tie Experience. All rights reserved.

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