IMAJUSTA- Is this a new specialty coffee drink?

bobpacanovsky
Apr 14
2 min read

Updated: Jun 16

Transforming "IAMJUSTA" Employees into Valued Team Members

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Have you ever considered how your employees perceive their roles within your organization? If you had to categorize your team, how many would fall into the "IAMJUSTA" category?

What Does "IAMJUSTA" Mean?

Let me clarify what "IAMJUSTA" signifies. You've likely heard this phrase from your staff before: "I’m sorry, I can’t help you. I am just a _______." Fill in the blank: salesperson, support staff, clerk, manager, etc. These "just-a" employees perform only the minimum required for your organization.

But why is this the case? It’s not always a matter of laziness, although that can be a factor. More often than not, the real issue is a lack of empowerment, engagement, and energy in their roles.

Think about it: if your team members feel undervalued or disconnected, how do you think they’ll behave when interacting with your customers or prospects?

The Importance of Internal Hospitality

Hospitality isn’t just about serving your customers. It’s about forging genuine connections that leave people with a positive impression of your product or service. This journey starts within your team.

Here’s how you can inspire your employees to transition from “I’m just a…” to “I’m proud to be a part of this!”:

1. Connect

Make an effort to engage with your employees on a personal level. Ask them for ideas on how to improve their roles; they likely have valuable insights. Demonstrating that their opinions matter can foster loyalty and enthusiasm.

2. Empower

Encourage your team to take ownership of their decisions, which benefits both the customer and the company. When mistakes occur—and they will—use these opportunities as growth moments. Coaching and mentoring can help guide employees on how to avoid similar issues in the future.

3. Challenge

Set clear standards of excellence that inspire your employees to exceed expectations. Define your company’s way of doing things, and make it an aspiration for them to strive for every day.

4. Energize

Recognition can be a powerful motivator. A heartfelt “Great job!” in person, a handwritten “Thank you” note, or a small reward for handling a challenging situation can significantly boost morale. These gestures communicate appreciation for their hard work.

The Transformation Journey

By connecting, empowering, challenging, and energizing your employees, you can radically shift their mindset. Instead of “I’m just a…”, they will proudly declare, “I am someone who makes a difference!” This positive transformation will also resonate with your customers and prospects, creating a cycle of satisfaction and loyalty.

Why This Matters

When employees transition from the "IAMJUSTA" mindset, they become advocates for your brand. These engaged employees enhance your organization's reputation and build lasting relationships with customers. Your organization's culture and approach to internal hospitality can have a significant impact on how this transformation unfolds.

Conclusion

Transforming "IAMJUSTA" employees into dedicated team members takes effort, but the rewards are immeasurable. A motivated workforce leads to enhanced customer experiences and satisfaction.

Bob Pacanovsky is a Keynote Speaker and Strategic Trainer who collaborates with organizations to transform "IAMJUSTA" individuals into Brand Ambassadors, providing a consistent and memorable experience known as The Black Tie Experience!

To learn more and to book Bob, contact him: